Shopper Preference Report 2025

Discover how shoppers shop, what wins their trust, and what gets them clicking ‘buy’ in a world that won’t sit still.

What’s inside

Based on insights from 8,000+ shoppers across six key markets—USA, UK, France, Germany, Canada, and Australia—the report reveals the most significant forces shaping consumer behavior in 2025.

Smart spending takes over – Shoppers are ditching name brands for store labels and discount stores, chasing lower prices, online deals, and quality products.

Social commerce is the new mainstream – Instagram, TikTok, and Facebook aren’t just apps—they’re shopping powerhouses. One in three shoppers buy from creator recommendations. The secret? Deals and authentic content.

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